Challenges: To remind customer of Vinakyoei Steel in South of Viet Nam as a top quatity and friendly brand as a top quality and friendly brand
Solution: To hold an education supporting campaign with an online writing contests for teachers to screen good examples of students for scholarships and a trip to Japan

Online event campaign chart

Results of Online Event Marketing:
680,000 visits/4months to Duocsangdongdu.com
780 articles posted
37,210,000 impressions SEC AB 30 - 45

Banner of Online Event

Forum Seeding

Online Event Website

Email Layout about Online Event

Results of Offline Marketing: 20,821,000 views SEC AB 30 – 45
Press conference as campaign launching
6 visits to the prominent cases in 8 provinces
154 news and articles online and print
14 TV news on local, HTV and VTV
14 articles in content page of Thanh Nien Daily with logo of Vinakyoei

Online PR, Print TV/PR, Press conference/Event

Results of scholarship and prize awarding:
35 prizes for the winners of the online event of writing contest
160 scholarships given to selected students
160 presents given to teachers
9 selected students and teacher go to Japan for one week
4 libraries 4 most active schools in the online event
140 scholarships given to students of these schools

Field trips in Viet Nam

Field trips in Japan