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    Social Media Marketing – Campaign “Successful with Design Career in 21th Century”

    Challenges: To build brand awareness of FMDS omong students and young professionals creative industries in Viet Nam
    Solutions: an online social media marketing campaign about “Design Career” ended with an offline event.

     


    The social media campaign chart


    Results of social media marketing:
    Seeding on 14 forums for 10 days
    11,000 views (50% from Motibee.com)
    50,000 emails to members
    310 registered

     


    Social media marketing – forum seeding



    Display banners on social media



    Email template sent to social media members



    Results of Event and PR:
    Participants: 208 pax (90% of target group)
    6 printed PR articles + commercials ads
    3 PR articles online

     

    Online PR


    Print PR


    Commercial Ad


    Offline Event


     

    Other Projects

    KingBee Media Projects Social Media Marketing – Campaign “Successful with Design Career in 21th Century”